Bond No. 9 to release Coney Island
Bond No. 9 has a line of 26 scents named after NYC neighborhoods. The scents are men’s, women’s, or unisex (although I think any scent can be worn by either gender; it’s all a matter of taste). Their new scent is named Coney Island, in honor of that Brooklyn institution that meshes the boardwalk, Wonder Wheel, Astroland, Freak Show, and Coney Island hotdogs into one messy affair. At first I thought “Coney Island….ew. Who wants to smell like hot dogs?” But check out the scent pyramid:
Margarita mix, melon, and guava in the top notes, cinnamon, chocolate, and caramel in the middle, on a base of cedarwood (for the boardwalk, one presumes), in a high-voltage blue bottle. It sounds a bit strange but think about it: the sweet/fruity top notes will be embraced by the warmth of the caramel and chocolate, and the cinnamon will bring everything into focus. As the high-pitched top notes fade out, the gourmand ingredients predominate, but instead of falling into the vein of most gourmands that are overly vanillic, the cinnamon will keep things just a little off center. Cedar is warm and reminiscent of summer, the beach, cottages. It’s a fresh, outdoor scent with strong ties to nostalgia (cedar chests and cedar closets). At least this is my hope for how the fragrance might smell, but it won’t be released until this summer so until then, it’s a guessing game.
Bond No. 9 scents are expensive. The size bottle shown in the image above retails for $120. You can buy less perfume, but it won’t come in the signature Bond No. 9 star-shaped bottle. Some people hate Bonds. They say they are fake Creeds (Bond was started by a woman who once worked for Creed). Or they say they’re way too expensive for substandard juice. I haven’t bought into the Bond No. 9 mania, but I appreciate a well crafted scent, expensive or pedestrian (for example, the drugstore buy Tabu is a very good oriental that has outstanding longevity and is totally under-rated. They haven’t been making it forever for nothing!). I’m intrigued by this scent, partly because of the pretty blue bottle, but also because Coney Island may be dying. It’s disheartening to think that this scent is being released during Coney Island’s last summer. To think the Freak Show and Cyclone and all the strangeness of the place will be replaced by a “Las Vegas-style” entertainment park makes me sad. In Las Vegas they have CBGBs, and in New York we have Las Vegas. What is the world coming to? What happened to authenticity?