Happy Birthday Helvetica!
Font junkies, this one’s for you. Helvetica, sometimes called the typeface of the 20th Century, is the first typefont acquired by the MoMA. To celebrate both the acquisition of the typefont (how does one go about acquiring a typefont, exactly?) and its half-century of dominance in our print world, MoMA is holding an exhibit through March 31, 2008.
To sweeten the deal, MoMA is playing excerpts from the documentary Helvetica to show the fascinating history of this iconic font and how we encounter its beautiful simplicity in everyday life.
Designed by Swiss typeface designer Max Miedinger, the sans serif font has been used in countless book and catalog designs, and also is used in the wordmarks of brands like 3M, American Apperal, Lufthansa, and Target.
MoMA, 11 W. 53rd St. (betw. 5th & 6th Aves.)