Happy Birthday Helvetica!

Font junkies, this one’s for you. Helvetica, sometimes called the typeface of the 20th Century, is the first typefont acquired by the MoMA. To celebrate both the acquisition of the typefont (how does one go about acquiring a typefont, exactly?) and its half-century of dominance in our print world, MoMA is holding an exhibit through March 31, 2008.

To sweeten the deal, MoMA is playing excerpts from the documentary Helvetica to show the fascinating history of this iconic font and how we encounter its beautiful simplicity in everyday life.

Designed by Swiss typeface designer Max Miedinger, the sans serif font has been used in countless book and catalog designs, and also is used in the wordmarks of brands like 3M, American Apperal, Lufthansa, and Target.

MoMA, 11 W. 53rd St. (betw. 5th & 6th Aves.)

Advertisements

~ by Lola on January 24, 2008.

One Response to “Happy Birthday Helvetica!”

  1. i typed a letter in helvetica today. true story!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: